SENIOR UX DESIGNER · LONDON / REMOTE
I combine AI-assisted design with front-end code to bring ideas to life quickly. Interactive, testable, and ready for feedback before the brief goes cold.
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SFR GROUP · UX CONSULTANT
End-to-end redesign: new design system, mobile-first responsive build, service journey mapping, form optimisation, and post-lead communication strategy.
↑ 39% Lead generation
↑ 2.3M Group revenue
↓ 43% Mobile bounce rate
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CANON · UX CONSULTANT
Data-driven redesign using heatmaps, competitor benchmarking, and stakeholder workshops to restructure content hierarchy and improve navigation across a high-traffic global property.
↑ 641% Hero CTR
↑ 5,062% Hero Total Engagement
↓ 305% Section engagement
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SKY · UX CONSULTANT
Research and discovery, journey mapping, feature conceptualisation, proof of concept design, and testing.
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BARCLAYS · UX CONSULTANT
Experience mapping, information architecture, portal wireframing and prototyping, and usability testing across user segments.
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CAPITAL GROUP · UX CONSULTANT
Design system creation, responsive template suite development, design documentation, and implementation guidelines for three investor segments.
Request AccessToday, that means leading end-to-end design across complex digital ecosystems, setting direction, building alignment with stakeholders, and shipping work that creates real, measurable change. I care as much about the strategic why as I do about the craft.
There is no one-size-fits-all. Guided by the Double Diamond framework, I uncover insights, define the right problems, explore solutions, and deliver refined experiences. This approach balances research, iteration, and strategic alignment to create designs that have real impact.
I am flexible with tools and adapt quickly to project needs. I regularly use Figma and Axure for design and prototyping, UserZoom for testing, and ContentSquare and Google Analytics for insights.
I combine craft, strategy, and leadership to deliver designs that drive meaningful outcomes. I am data-driven and focus on outcome over output, embracing a progress-over-perfection mindset. Collaboration is central to my approach: I work closely with developers, stakeholders, and cross-functional teams to maintain alignment and avoid silos.
A unique advantage I bring is the ability to rapidly prototype in code. This allows me to bring design solutions to life early, enabling stakeholders to interact with a near-final experience, make informed decisions faster, and align around a shared, tangible vision.
I utilise AI for ideation and UX exploration using conversational LLMs, interface design workflows in AI-native tools, rapid prototyping and design iteration, LLM-assisted UX research synthesis and insight, and design-to-prototype automation. I treat AI as a tool, not a replacement, ensuring human judgment and empathy guide every decision.
Proud husband and dad. I'm a passionate about plants and have over 70 in my collection! Beyond the greenery, I enjoy eating out, cooking, travel, photography, and football.
